Over time, the more the user engages with the content, the better refined the feed becomes, says Microsoft.

(Instead of “parenting,” for instance, “parenting teenagers.”) This recalls the recent update Flipboard made to its own main page, the For You feed, which lets users make similar choices.Īs users then begin to browse their Microsoft Start feed, they can also click a button to thumbs up or thumbs down an article to better adjust the feed to their preferences. Or they can search for categories and interests that could be more specific or more niche. Users can click a “Personalize” button to be taken to a page where they can manually add and remove interests from across a number of high-level categories like news, entertainment, sports, technology, money, finance, travel, health, shopping and more.

In Microsoft Edge, it will be available from the New Tab page, too.īut while online web portals tend to be static aggregators of news content, Microsoft Start’s feed will adjust to users’ interests in several different ways. The service will also power the News and Interests experience on the Windows 10 taskbar and the Widgets experience on Windows 11. To use Microsoft Start, consumers can visit the standalone website, which works on both Google Chrome and Microsoft Edge (but not Safari), or they can download the Microsoft Start mobile app for iOS or Android. That service will remain available, despite the launch of this new, in-house competitor. Microsoft says the product builds on the company’s legacy with online and mobile consumer services like MSN and Microsoft News. The feed will combine content from news publishers, but in a way that’s tailored to users’ individual interests, the company says - a customization system that could help Microsoft better compete with the news reading experiences offered by rivals like Apple or Google, as well as popular third-party apps like Flipboard or SmartNews. Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as both a website and mobile app, in addition to being integrated with other Microsoft products, including Windows 10 and 11 and its Microsoft Edge web browser.

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